Press & media

Safini Media Kit

Logos, mascots, Time Coin icons, brand colors, and guidelines for press coverage, partnerships, and integrations. Please read the usage notes before publishing.

Logos & Characters

Horizontal is the primary lockup - use it wherever there is room. Stacked is for centred, narrow or social placements. Fini alone is for illustration, never as a substitute for the logo. Always use the original files; don't redraw or distort.

Fini, the Safini mascot
Fini — Mascot
PNG · Transparent
Mascot Fini Transparent BG
Safini Logo
Logo — Horizontal
PNG · Transparent · 2400×900
Logo Horizontal Primary
Safini stacked logo
Logo — Stacked
PNG · Transparent
Logo Stacked Transparent BG

Time Coin

The standalone coin follows the symbol in Fini's phone: a golden-yellow face, green outer rim, and white checkmark with a darker amber outline for contrast. Use it for Time Coin balances and earned rewards. Preserve its colors and proportions, and keep the checkmark and rim intact.

Golden Safini Time Coin with a green rim and an amber-outlined white checkmark, on a transparent background
Time Coin — Transparent
PNG · 1254×1254 · 867 KB
Time Coins Transparent BG Under 1 MB

For placement on backgrounds with enough contrast to keep the green rim visible.

Golden Safini Time Coin with a green rim and an amber-outlined white checkmark, on a white background
Time Coin — White background
PNG · 1024×1024 · 910 KB
Time Coins White BG Under 1 MB

For documents, presentations, and placements that need a white canvas.

App Store screenshots

The four-panel set used on the App Store and Google Play, in Pine & Sand. English only for now - Russian and tablet variants are being regenerated from the approved masters.

Safini App Store screenshots: healthy screen habits, daily tasks, rewards, connected family
App Store set — English
PNG · 4 panels · 1823×863
Screenshots Phone EN

Color Palette

Click any hex code to copy it. Pine 600 is the primary brand color. Coin amber is reserved for Time Coins and nothing else - that exclusivity is what makes the currency read as currency.

Pine 600 — primary
#1A5C4A
Buttons, links, the earned state
Pine 700
#14453A
Hover and pressed
Pine 100
#DCEDE5
Tints, selected chips
Coin — Time Coins only
#E8A33D
Coins, balances, earn moments
Ink
#0C231C
Body text and dark sections
Sand
#F7F5F0
Page and app background
Terracotta — alert
#C2452D
Destructive and over-limit
Slate — locked
#5B6A72
An app is locked. Calm, not punitive

Typefaces

Both fonts are available free on Google Fonts.

Display — Nunito
Beat the brainrot.
Headlines and the logotype. Variable optical sizing; use 800 at display sizes and 600 for section heads. Never set body copy in it.
SemiBold 600
ExtraBold 800
UI & body — Nunito Sans
Amir earned 45 minutes today.
Every screen in the app and every paragraph on the site. Reads adult to a parent and friendly to a nine-year-old, which is the whole brief.
Regular 400
Medium 500
SemiBold 600
Bold 700
Monospace — JetBrains Mono
FOCUS · MEMORY
COGNITION / 2026
Numerals that need to line up: Restricted to coin amounts, timers and countdowns - places where tabular figures genuinely matter. Do not set eyebrows or section tags in it.
Regular 400
SemiBold 600

Usage Notes

A few simple rules to keep the brand consistent wherever it appears.

Do

  • Use the provided PNG files without modification.
  • Refer to the product as "Safini" (capital S, no space).
  • Give the mascot adequate clear space — at least its own width on all sides.
  • Use Pine 600 (#1A5C4A) as the primary accent when the full brand palette isn't available.
  • Reserve Coin amber (#E8A33D) for Time Coins. Nothing else in the product uses it.
  • Contact us before using assets in video, merchandise, or co-branded materials.

Don't

  • Stretch, rotate, recolor, or add effects to the logo or mascot - gradients, glows and drop shadows included.
  • Spell it "SAFINI", "safini", or "Safini app".
  • Place the logo on a background where contrast is insufficient.
  • Use the mascot in contexts that could be seen as endorsing third-party products.
  • Recreate the logo or mascot from scratch.

Need something else?

Custom formats, high-res exports, interview requests, or partnership inquiries — reach out directly.

safini.team@gmail.com